1. 💡 Clear Branding
Make sure your brand's logo, colors, and other visual identifiers are prominently displayed. Consistency in branding helps viewers associate the ad with your brand.
2. 💡 Compelling Visuals
Use eye-catching visuals that evoke emotion and tell a story. Whether it's through images, videos, or animations, visuals should align with your brand's identity and message. Movement is also key.
3. 💡 Unique Selling Proposition (USP)
Highlight what sets your brand apart from others. This could be a unique feature, a superior quality, exceptional customer service, or a special offer.
4. 💡 Memorable Slogan or Tagline
A catchy and memorable tagline can make your ad stick in people's minds and reinforce your brand's message. "Probably the best beer in the world...", "Don't buy this jacket", "Power is nothing without control".
5. 💡 Emotionally Resonant Message
Connect with your audience on an emotional level. People are more likely to remember and share content that makes them feel something.
6. 💡 Storytelling
Craft a narrative that captivates your audience. Stories are powerful tools for conveying your brand's values and creating a lasting impression. Customer stories, how-to stories, what to wear to what occasion.. Guide, help and inspire through stories not through products.
7. 💡 Targeted Audience
Tailor your ad to your specific target audience. The more relevant the ad is to their needs and interests, the more likely they are to engage with it.
8. 💡 Multi-Platform Adaptation
Ensure your ad is suitable for various platforms and devices, considering different channels and formats. Should be a given one but often overlooked.
9. 💡 Clear Call to Action (CTA)
Guide viewers on what to do next. Whether it's visiting your website, following you on social media, or making a purchase, a clear CTA is crucial. Goes for brand awareness and more action oriented ads.
10. 💡 Consistency Across Channels
If you're running ads across multiple platforms, maintain a consistent message and branding to reinforce recognition. In other words, in you run OOH ads, don't produce digital assets that look completely different. Adapt for social media but don't miss out on consistency.
